The authors of the article consider the problem of the role and place of teaching the language expressive means in the process of mastering the psychological foreign speech standard.

The author of the article describes the methods, methodology and the results of the characteristics of young people’s juridical and moral consciousness in traditional societies. She performs comparative crosscultural analysis of the results obtained on the youth samples in Dagestan, Chechnya and the city of Moscow. The results of the empirical study give an idea about the content of juridical and moral values of different cultures, which allows building the further adequate social policy in the NorthCaucasian region and developing the programs of education and development of the respective spheres of knowledge.

Manipulation in the trade is becoming widespread. While in other spheres of life manipulation leads directly to the implementation of behavior and bypasses the needs and the level of awareness in general, in the sphere of consumption it stimulates creation of the need for the goods at first and only then it deals with the consumer behavior. In this regard the article substantiates the necessity of differentiating such a category of consumer consciousness as need-manipulation sphere of consumption and its comparison with the need-motivational aspect. The schemes of creating demand for a product through manipulation and motivation are presented from the standpoint of subjectivity psychology

The authors of the article on the basis of the analysis of psychology and pedagogical literature consider the problem of introducing the training technologies in the future tourism manager’s professional training. They represent their opinions on the studied problem and substantiate the possibilities of training with the psychological support of professional and personal development of the student, which promote the psychological readiness for the professional activity and interfere the professional deformation of the personality.

The author of the article describes a model of cultural education within the regional education system in terms of organization of the educational process of the schools with multiethnic structure of students, which will create prerequisites for optimal socialization of both pupils and the teaching staff

The synonymy of terminological systems is a natural linguistic phenomenon. The terminological synonymy is often associated with the concept of art, that suggests a detailed study of this phenomenon because the lecturers of the art faculties and institutes come across these terms and have no scientifically based information of them.
In the article some conclusions about semantic features of one semantic group of English terms of painting and graphics with a "colour" common meaning: colour, tone, tint, shade, hue, tinge, cast are represented. The authors note that there are no dictionaries which point to distinctive features of the semantic structure of these words. The authors of the article as a result of a detailed studying of the lexical combination of terms and contexts of their simultaneous usage came to the conclusion that they have a complex semantic structure. They are interchangeable and in some cases they have certain semantic characteristics. The authors state that the terms-synonyms should be learned at the speech level for making more precise and supplement of the lexicographical facts at the language level which helps to full valuable teaching the special vocabulary at non-linguistic faculties.

The authors of the article reveal the role and value of “the fine arts” subject in developing the conceiving and creative person. Historical digression opens the development periods of the fine arts in the comprehensive schools of Russia after its inclusion in the number of general educational disciplines and problems with which the experts face during its development. They also attempt to solve of the problems arising during the specialists’ training at the Art and Graphic faculty.

The authors of the article talk about the need for prepare teachers to implement customizations technologies of teaching controversial issues of historical science, proposed Russian, Soviet and modern Russian pedagogical science. Mastery of the organizational and methodical instruments con-tributes to the development of historical and critical thinking, as teachers and pupils of 10-11 grades.

The article represents a detailed analysis of traditional and competency-based approaches to the training of the graduate student of the University and defines their composition. The authors also identify the need to use the educational environment conducive to activization of informative activity of students.

The article represents the results of the pedagogical experiment to identify the effectiveness of gaming technologies in developing the moral qualities and enhancing the young athletes’ physical performance.

An attempt to shape didactics in the conditions of formation and development of the legal foundations of statehood. Introduced in the scientific revolution and disclosed the contents of the categories of "computerization of the educational process", "interactive didactics", "virtual didactics". Speaking about the need to strengthen the work of the family and educational institutions of legal education and training of modern Russian youth.

The article reveals some little-known sides of the pedagogical activity of E. I. Kozubskу, the famous representative of the Russian intelligence of the second half of 19th – the early 20th centuries, who had left a bright trace in the education and upbringing of the younger generation in the Dagestan region. The authors of the publication give the excerpts from archival documents and materials.

The article refers to the improvement of pupils’ Russian speech, forming their communicative-speech skills at the Russian lessons when working on the complex text analysis, which allows considering the various linguistic facts in the unity. This comprehensive work helps to prevent speech, grammatical and factual errors in the creation of the own text.

The author of the article examines the characteristics of innovation policy in general and the state changes in the field of education, in particular, highlighting the features of its new paradigm and the basic concepts. The main directions of the State program of the Russian Federation "Development of Education" for the years of 2013-2020 are considered. She singles out the main modern educational approaches and technologies and formed on the basis of their professional competence of experts, the discrepancy between the theoretical and practical level of training, considers the priorities of modern education, competency-based approach, determines the relevance of forming the pedagogical culture and the usefulness of mathematical disciplines in this cycle. The concepts of mathematical competence and mathematical culture are considered. The insufficiency of basic level students, as a factor in reducing the effectiveness of teaching mathematics is revealed. The author also determines the importance of forming the mathematical culture along with its features, and highlight its relationship with educational innovations.

Determining meaning of the process of perception in the drawing teaching is considered in the article. The author pays a special attention to the development of other most important psychological and physiological components: thinking, imagination, hand´s, engine (moving function of hand), observation, which influence on becoming the high professional specialists. Separate aspects influencing on a quality of process of training are touched upon in the context of the development of skills and abilities of making the sketches. Teaching is considered as a complex process where a lot of factors and conditions are used; the result of training is influenced by them.

The article provides a description of the natural science education. The authors substantiate the necessity and indicate the possible directions of its humanitarizing on the example of the chemical disciplines. They give the essence of the natural science education, objectives and tasks of the education humanitarization, main points that should be paid attention to when teaching the students.

The article discusses different modeling techniques aimed at increasing students' interest in mathematics lessons in the process of solving word problems in classes 1- 6. Application of modeling techniques in solving word problems to adapt the training information into the forms available for pupils and serves as a means to increase interest in learning math, is of interest to mathematics lessons. The use of different modeling elements in solving various kinds of word problems, such as brief notes, application segments in the schemes, the rectangle in the figures, the timetable, the cube to find the volume of bodies pave the way for solving some types of problems of increased difficulty.

The authors of the the article analyze the cases of grammatical interference in Lezghin pupils’ Russian speech basing on word-combinations. The interference is due to the absence in the pupils’ mother tongue the gender category, prepositions, syntactic coordination and communication in the management of the different typology of words in the compared languages. The grammatical categories general for compared languages of number, case in Russian are presented language in one grammatical forms, while in the Lezghin language, on the contrary, they are presented in others. Typical cases of the garammatical interference are grammatical errors in subordinating connection of the coordination and management

The author of the article offers the way of diagnostics of levels of formedness of creative components of the Geography teacher’s methodical thinking and methodical competence, realized in the system of non-pedagogical bachelor students’ methodical training for the pedagogical activity.

The article deals with the teaching the "Theory of the biosphere" course in the bachelor courses with the account and and course topics for the "Geography and Ecology" specialty in the conditions of pedagogical university.

The article deals with the methods of working with grammatical material at the Russian lessons in the conditions of Dagestan-Russian bilingualism; intrasubject integration of all levels of language, which are interrelated in the speech during the study of grammar in the 5-6 th grades with the Lezghin pupils.