Some Aspects of Improving the Quality of Professional Training of Advertisers
https://doi.org/10.31161/1995-0659-2023-17-4-23-30
Abstract
Aim of the study is to adequately assess the changes in the content of educational activities of those higher education organizations that provide professional training for advertisers. Today, advertising plays an important role in ensuring the sustainable development of the economy. This industry is relatively new.
Methods. The theoretical and methodological basis of the study was made up of general scientific (philosophical) methods and a systematic approach. The author used such methods as comparative-historical, interdisciplinary, content analysis method, etc. The subject of study required the use of a combination of different approaches, primarily systemic, which allowed for a correct analysis of the inclusion of historically established and modern pedagogical technologies in Eurasian education, as well as to characterize some aspects of the effective development of the integration of science and education in the Eurasian space. The article uses historical-analytical and transdisciplinary approaches to consider the features of modern advertising products, emphasizes the need to take into account the emergence of a large number of new aspects of advertising in the content of professional training of advertisers.
Result. These processes require scientific study, since there is a need to modernize the content of professional training of future advertisers.
Conclusions. The proposed innovations in the educational process of students in the specialty «Advertising and public relations» increase the effectiveness of their professional training and actualize the needs of the industry for qualified specialists.
About the Author
E. Е. Lanina
University under the IPA EurAsEC
Russian Federation
Russian Federation
Elena E. Lanina, First Vice-Rector, University under the IPA EurAsEC, Ph. D. (Рhilosophy)
Saint Petersburg
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Review
For citations:
Lanina E.Е. Some Aspects of Improving the Quality of Professional Training of Advertisers. Dagestan State Pedagogical University. Journal. Psychological and Pedagogical Sciences. 2023;17(4):23-30. (In Russ.) https://doi.org/10.31161/1995-0659-2023-17-4-23-30
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